Friday, May 6, 2016

'JUST DO IT!' said Nike.



It should have been a waterlogged disaster. The shoot ran too long and over budget, the script was still being written as scenes were filmed, the young director Steven friggin' Spielberg woke up every day fearing he would get fired, and the mechanical shark built for the movie sank to the bottom of the ocean. And yet, 40 years ago this summer, people lined up around the block and around the world to get scared silly by "Jaws," widely seen as the first summer blockbuster. A horror story wrapped in an adventure, the movie tapped into our deepest fears about what dangers lurk beneath the ocean's surface. Some people told screenwriter Carl Gottlieb that the movie, about a giant shark terrorizing a summer resort town, even made them afraid to venture into swimming pools. Yes, the fake shark looks a little cheesy now. But in 1975, long before computers could create any spectacle onscreen, it was plenty terrifying.