Why No Notoriety?
The goal of No Notoriety is to reduce the amount of rampage mass killings that have escalated in both occurrence and severity over the last 15 years. Research and ensuing data support the fact that infamy and notoriety is a motivational factor for individuals to commit rampage mass murder to elevate themselves to a level that they cannot achieve in a normal fashion through their everyday lives. We now know that one killer inspires another. We must do everything we can to prevent future atrocities that could result from extensive media coverage of individuals who attempt or commit these rampages. No Notoriety is of the belief that the only message from the media to potential killers should be, “you will not receive fame in this way any more.”
Media driven infamy can be removed with little or no negative impact to society. This only requires the media to place the matter of public safety as a priority. No Notoriety calls on the media to eliminate the gratuitous use of the name and likeness of rampage mass killers, and shift the focus to the victims, heroes and survivors.
Notoriety serves as not only a reward for these murderers, but also as a “call to action” for other like-minded individuals who seek to gain a similar amount of publicity, motivating them to create and carry out copycat acts.
